Doginal Dogs Shares The Brand Kit For Community Use

The Dogs brand offers a Brand Kit of free community assets and free Starter Dog profile pictures, with posts from Oct. 20 to 22, 2026, inviting people in.

Community posts on X from Oct. 20 to 22, 2026, point people to the site’s free Starter Dogs, while the official Dogs brand site presents a Brand Kit as its official resource for using the brand’s assets correctly.

Anyone can use the Brand Kit assets for free for non-commercial community and personal purposes.

Creators who want commercial use, including merch, partnerships and large-scale promotions, are asked by the Brand Kit to open a ticket on the community Discord.

Guidelines in the Brand Kit cover fan art, merch, social posts and community content and keep the brand’s retro, nostalgic energy fun and recognizable.

The logo can be downloaded in white and black versions, in PNG or high-resolution pixel versions.

In retro style, the logo is a bold pixelated text design, and the kit ties it to vintage arcade vibes and on-chain authenticity.

To keep the logo pixel-perfect, the kit asks for no smoothing, upscaling, filters, rotation, stretching, recoloring or effects.

The minimum logo size is 100 pixels wide on screens and 1 inch in print, and clear space around it should be at least the size of its letter o.

The logo guidance is specific, which keeps every version of it consistent wherever it appears in community work.

The principal mascot of the brand is Gary, which the kit says some call a logo and others a character.

Mary is the female version of the mascot and, per the kit, embodies the strength and passion of the women in the pack.

Each mascot can be downloaded as a full mascot, a transparent mascot and a mascot head.

The palette holds nine flat colors with exact HEX codes, Pink, Rose, Purple, Blue, Aqua, Green, Tan, Yellow and Red, used with no gradients, shading or filters.

With the mascot and palette sections added, fan art and social posts can share one recognizable look.

Starter Dogs, on the site’s Join the Community page, are free images for people joining, who pick a color, choose a dog and set it as a profile picture, with no wallet or blockchain knowledge needed.

Starter Dogs come in nine colors: Black, White, Green, Pink, Yellow, Purple, Orange, Blue and Red.

From Oct. 20 to 22, 2026, community members posted on X inviting others to pick up a Starter Dog and join.

Starter Dogs give new members an easy way into the community, and the pick, choose and set steps are simple to follow.

Across those three days, the posts show community members welcoming others and sharing the same invitation.